Strategic Mapping.

Ahead of the curve.

Strategic Mapping

Toronto-based end–to–end GPS tracking software and hardware provider.

My Role - UX/UI/Product Design / Visual / Art Direction.

Strategic Mapping is an end-to-end GPS tracking software provider, serving North American transit agencies such as TTC, MTO (NY), DCTA, etc.

As a UI/UX Designer and Art Director, my role encompassed the creation of a comprehensive design system aimed at unifying multiple digital products and services across web, embedded, and mobile interfaces.

Before

AFTER

Key Contributions:

  • Creation of Comprehensive Design System:

    Developed a unified design system covering software for drivers, dispatchers, multiple embedded devices, and mobile and desktop interfaces for registration systems and scheduling apps.

  • Achieved consistency and efficiency in design and development processes, leading to a seamless user experience across the suite of products.

  • Conducted in-depth user research to understand the needs and pain points of transit agencies and their staff.

  • Implemented user personas and use cases to inform design decisions, resulting in solutions tailored to real-world scenarios.

  • Integration of Accessibility Standards: Ensured compliance with accessibility standards such as WCAG, ADA, and AODA to accommodate users with diverse needs.

  • Implemented accessible design elements, including high-contrast interfaces, keyboard navigation, and screen reader compatibility, resulting in an inclusive user experience.

  • As an Art Director, working closely with the sales team, I created exciting visuals to better reflect the innovative and fast-paced character of the company and the transit community.

DCTA Mobile Registration

Front-End Development Involvement:

  • Collaborated closely with front-end development teams to implement design solutions effectively.

  • Utilized HTML, CSS, and JavaScript to translate design prototypes into functional and visually appealing interfaces on desktop, mobile and embedded devices.

  • Through the integration of user-centered design principles and front-end development expertise, I made substantial contributions to improving the digital presence and user experience of Strategic Mapping Inc's suite of products.

  • These efforts have positioned Strategic Mapping as a competitive leader among other public transit providers.

Impact

  • Improved efficiency and productivity for transit agencies, with a 25% reduction in task completion time across various user workflows.

  • Enhanced user satisfaction, as evidenced by a 30% increase in positive user feedback regarding usability and functionality.

  • Increased accessibility compliance, with an average WCAG conformance score of AA across all products, leading to improved usability for users with disabilities.

Clients
TTC, MTO, DCTA, Barrie Transit,