National Bank

Sixth largest commercial bank in Canada.

My Role - UX/UI Design / Art Direction.

Project 1:

HOW CAN WE MODERNIZE ADVANCED SECURITY SEARCH FEATURE?

As UX Designer and Visual/Art Director, I had the opportunity to lead the redesign of the Advanced Security Search feature within NBIN's Compass platform. The goal was to provide users with a seamless and intuitive experience for accessing stocks and funds.

DESIGN PROCESS

Conducted thorough research on competitors such as Bloomberg Markets and Globe Investor to understand industry standards and user expectations.
Facilitated collaborative discussions with cross-functional teams, including business analysts, management, and developers, to define requirements and assess implementation strategies.
Created workflow wireframes and HTML prototypes to visualize design concepts and gather feedback.

IMPACT

Increased usability of the Advanced Security Search, resulting in a more efficient and satisfying user experience, leading to increased retention and revenue opportunities.
Improved user engagement metrics, with increased search interactions and a significant decrease in search abandonment rates.

Project 2:

HOW CAN WE IMPROVE CURRENT DESIGN SYSTEM?

As UX Designer I conducted a comprehensive UI/UX audit of the Compass app with the goal of enhancing user satisfaction and engagement through actionable improvements. The audit was specifically focused on optimizing the current design system to ensure compliance with accessibility regulations and improving abandonment metrics.

Key Findings and Recommendations

Inconsistent Standards and Navigation:

• Identified inconsistencies in architecture, functionality, and design elements across the platform, along with navigation and naming convention issues.

• Recommendation: Implement unified standards for components, wording, and visual aesthetics to improve clarity and usability, streamline navigation paths, and improve labeling consistency.

Unclear Error Messages and Icons:

• Noted unclear error messages and ambiguous unlabeled icons, leading to user confusion.

• Recommendation: Improve error messaging language and provide tooltips for icon clarification.

Design and Layout Concerns:

• Noted inefficient use of space, inconsistent grids, and cluttered visual hierarchy.

• Recommendation: Optimize layout for readability, standardize font usage, and streamline design elements for improved visual clarity.

Impact:

Implementing recommended enhancements resulted in a 30% increase in user engagement metrics and a 25% decrease in user complaints related to usability issues.

Delivering a comprehensive UX audit report with actionable insights, resulting in significant improvements to the Compass app's user experience and performance.

NBIN VISUAL DESIGN/ART DIRECTION.

Led the design and art direction for two comprehensive campaigns, ensuring consistent branding across all materials.Developed eye-catching graphics, logos, and promotional materials that bolstered brand visibility and engagement.
Developed a cohesive brand identity for events, seamlessly integrating visual elements across various platforms and media. Ensured that all design work aligned with the brand's values and objectives, enhancing brand recognition and maintaining visual consistency.
Created 60 ft wide immersive displays that captivated event attendees and reinforced the brand's message. The impactful, large-scale visuals enhanced the overall event experience, leaving a lasting impression on the audience.

NBIN's Annual Conference goal is to bring finance community to network with NBIN's top executives, world class thought leaders and peers to showcase National Bank's new offerings. I oversaw the visual identity design for NBIN's "Stronger Together" and "All In" Annual Conferences, creating cohesive branding and immersive visual experiences.